3M raises more than $15k through Toward Zero Deaths pledge wall

3M raised $15,279 this year for The ATSS Foundation through its Toward Zero Deaths pledge wall.

The fundraiser ran from Jan. 1 through the final day of ATSSA’s 52nd Annual Convention & Traffic Expo.

The company offered to match donations up to $5,000. Most of the funds raised came in during the Convention.

“As the new ATSS Foundation Chair, I can’t express enough how grateful I am for support from companies like 3M that share the vision with us to help families that have experienced such horrific work zone tragedies,” said Kevin Shelton. “3M’s yearslong commitment to hosting the pledge wall is a testament to its compassion for the families that have lost a loved one or had one permanently disabled by a work zone incident. It is also a testament to 3M’s commitment to working toward the goal of zero deaths on the nation’s roadways.”

This is the seventh consecutive year Minnesota-based 3M has partnered with The Foundation by operating the pledge wall from the start of the year through the Convention & Traffic Expo.

In 2021, 3M offered to match donations up to $5,000 but doubled it to bring the total raised to $23,042, making a significant difference for The Foundation in a year in which COVID-19 restrictions prevented it from holding its two largest yearly fundraisers—the Annual Golf Classic and the Sporting Clays Event.