Foundation support shown in variety of ways for our shared goal
In 2025, donors, sponsors and volunteers enabled the American Traffic Safety Services (ATSS) Foundation to expand its impact in raising awareness about roadway safety and supporting the loved ones of roadway workers killed or permanently injured in a work zone. It’s not possible to truly reflect all of the efforts that contributed to this year’s success but here is a glimpse of some ways the Foundation and its supporters made a difference in helping save lives and increasing attention to the importance of work zone safety.
2025 impact by the numbers
Assisting families and equipping youth
The ATSS Foundation achieved a milestone in 2025, for the first time having the ability to offer the full, maximum scholarship of $10,000 to all nine recipients of its Roadway Worker Memorial Scholarship. The program, started in 2002, helps pave a pathway to success for the children of roadway workers killed or permanently disabled in a work zone incident.
The National Work Zone Safe Teen Driver Course educated more than 4,400 youth across the country in how to safely navigate work zones and another 42,303 have been educated through state courses for a total reach of 46,726 through October 2025. In addition, the goal of equipping teens to safely navigate work zones received significant support. Eight states now mandate teen driver instruction for work zones as part of their driver training, and more are considering similar legislation.
Children are also being educated through the Foundation’s award-winning Work Zone Safety Education Activity Book, which was purchased, downloaded or distributed 10,740 times in 2025.
Showing generosity through support
The ATSS Foundation relies on the generosity of donors, sponsors, volunteers and other supporters to operate its programs and 2025 showed a growing number of people and groups helping raise awareness of the importance of work zone safety and assisting people impacted by tragedy.
Giving Tuesday raised $30,025 this year from 42 donors, spurred by four generous matches, which provided a running start for this annual day of philanthropy.
The Foundation also received $49,000 in grants from five organizations—the Carlson Family Foundation, Enterprise Mobility Foundation, NiSource, the PPG Foundation and one by one—to support its purpose to make zero deaths on the nation’s roads a reality through charitable programs, events and public awareness.
And across the country, ATSSA’s members and chapters showed strong support through events and fundraisers.
More than 700 people took part in Foundation fundraising events at two major ATSSA events in 2025, including the 33rd Annual Golf Classic Tournament and 12th Annual Sporting Clays Event held during ATSSA’s Annual Convention & Traffic Expo in Orlando, Fla. Supporters also turned out in large numbers for August’s event at the Harley-Davidson Museum in Milwaukee during the Midyear Meeting.
Throughout the year, members showed support for the Foundation by raising money through auctions and fundraisers such as the 3M Toward Zero Deaths Pledge Wall, held from Jan. 1 through the Convention & Traffic Expo; the EPIC Solutions auction of a ThermoMark™ 300 Series Handliner and 4-inch steel die; the Heartland Traffic Services’ 11th Annual Strike Out Bowling Event in April; the 2nd Annual Crossroads Chapter Challenge (hosted by the Indiana, Illinois, Michigan and Ohio chapters) in May; and the Inaugural Mid-Atlantic Twisted Bowling Fundraiser (hosted by the Chesapeake, New York-New Jersey and Pennsylvania chapters) in August; and a Heart of America Chapter benefit event in October. Individuals also contributed through company activities such as the Kimley-Horn Go Orange Day event where employees donated $5 to wear jeans to work and the RK&K event in which employees made contributions for orange apparel in recognition of National Work Zone Awareness Week.
Remembering the lost
The National Work Zone Memorial was displayed at 30 locations across the country this year in both the digital format and traveling Memorial, accounting for 25,153 views throughout the year. That is 10,000 more views than in 2024, helping raise awareness of the high price of work zone incidents. The Memorial reflects the toll on roadway workers as well as motorists, their passengers, pedestrians and first responders killed as a result of a work zone crash.
The Foundation added 20 names to the Memorial for 2025, bringing the total to 1,653. That number reflects a fraction of the toll work zone incidents take, which is why the Foundation continually seeks to add names to the Memorial to honor the fallen, while simultaneously desiring an end for the need.
thank you
The American Traffic Safety Services Foundation appreciates the donors, partners and supporters who contributed their time, energy and finances in 2025. We cannot overstate the importance of your role in our efforts to save lives and assist those affected by work zone tragedy.
