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Read ATSS Foundation blog articles below and find more roadway safety industry stories on the ATSSA Blog.

Median and roadside guardrails: An essential and effective countermeasure for RwD crashes

Research and studies show how devices are important components of integrated traffic safety system

In a study conducted by the Sleep Education Research Foundation, it was revealed driving while tired is just as dangerous as driving drunk. Driving drowsy makes the motorist incapable of staying alert and many tired drivers tend to fall asleep while driving, which prohibits them from adequately responding to changes in road conditions—resulting in crashes.

This was the case for Ben Tanberg, who is an electrical engineer who works for an airline company. In July 2016, Tanberg was driving to a golf course in Montana when he started to feel drowsy and nodded off for a short period. Realizing this, Tanberg headed to get coffee but nodded off completely before he could reach the exit. He was traveling at a speed of 75 mph while his sedan swerved to the right and collided with a guardrail terminal.

The guardrail did exactly what it was designed to do: The guardrail’s end terminal absorbed the energy of the impact and deflected the guardrail away from the vehicle. This resulted in the gradual slowing of the vehicle, allowing it to come to a full stop. Tanberg was able to leave the scene of the crash uninjured.

Tanberg’s story is one of many that demonstrates guardrail save lives. For example, since the Minnesota Department of Transportation (MNDOT) first began installing the devices in 2004, cable median barriers have saved approximately 80 lives. Additionally, the Michigan Department of Transportation estimates that cable guardrails have the potential to save about 13 lives as well as prevent 51 severe injuries every year in the state.

For more information about the safety benefits of median and roadside guardrails, visit Like, comment, and share posts from the Guardrails Save Lives campaign and use the hashtag #GuardrailsSaveLives.

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The American Traffic Safety Services Foundation is a qualified 501(c)3 tax-exempt organization. Contributions are tax-deductible to the extent permitted by law.
Consult your tax advisor regarding specific questions about your deductions. The Foundation’s tax identification number is 62-1384292.

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Promoting roadway safety through charitable giving and public awareness

The American Traffic Safety Services Foundation (The Foundation) works to make zero deaths a reality by offering charitable programs, events, and spreading the word through public awareness. Toward Zero Deaths. Toward Zero Scholarships. Toward Zero Names.


The Foundation is the charitable arm of ATSSA.

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