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ATSSA announces strategic reorganization

Realignments and promotions allow ATSSA to better serve membership

Contact: Maria Robertson

ATSSA Director of Marketing & Communications



ATSSA announces strategic reorganization

Realignments and promotions allow ATSSA to better serve membership

FREDERICKSBURG, Va. (Dec. 7, 2020) – ATSSA President & CEO Stacy Tetschner announced a realignment of two of the Association’s vice presidents to better serve its members and most effectively address the multitude of vital issues facing the roadway safety infrastructure industry.

“This decision was made to address the many issues we face as an industry devoted to working toward zero deaths. I wanted to best utilize the talented people we have on our team,” Tetschner said.

Nate Smith’s role will expand to include Member Engagement as he continues leading ATSSA’s Government Relations strategy. Under the new title of Vice President of Engagement, Smith will supervise membership recruitment, retention, member services and chapter management.

He will continue leading the Association’s advocacy efforts at both the federal and state levels and oversee enhanced coordination among the chapter associate directors and the Government Relations Team.

Donna Clark becomes Vice President of Education and Technical Services. In this new role, she oversees ATSSA’s Training, Education, Innovation & Technical Services, Meetings & Conventions, and Customer Success Center as well as The ATSS Foundation. Her focus will be on continued growth and development in these critical areas.

In addition to these changes, Lori Diaz was promoted to director of The ATSS Foundation and Lesly Green’s role was expanded, giving her the title of Director of Board and Volunteer Services while maintaining her role Executive Assistant to the President and CEO.

All changes go into effect today.

“I’m very excited about this new Engagement role,” Smith said. “ATSSA’s members are critical for the success of our advocacy strategy, and a successful advocacy program is crucial for the health of our member companies and for roadway safety across the country. Building stronger bridges among state capitals, Washington, D.C., and our members is going to be integral to the success and vitality of the roadway safety infrastructure industry. But more than that, our members are on the front lines of infrastructure investments each and every day, and I am thrilled to be able to lead ATSSA’s efforts to support them and their businesses as they dramatically enhance the safety of roadway users and work zone workers from coast to coast.”

Clark was equally excited about undertaking her new role.

“I am very excited to be afforded an opportunity to more closely focus on the continued growth and development of our education, training and technical services issues as well as The ATSSA Foundation,” Clark said. “These areas are of great importance, not only to our membership, but also to the entire roadway safety infrastructure industry and I look forward to devoting my time to ensuring that ATSSA is at the forefront of these efforts.”


ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The Association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit to learn more.

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The American Traffic Safety Services Foundation is a qualified 501(c)3 tax-exempt organization. Contributions are tax-deductible to the extent permitted by law.
Consult your tax advisor regarding specific questions about your deductions. The Foundation’s tax identification number is 62-1384292.

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Promoting roadway safety through charitable giving and public awareness

The American Traffic Safety Services Foundation (The Foundation) works to make zero deaths a reality by offering charitable programs, events, and spreading the word through public awareness. Toward Zero Deaths. Toward Zero Scholarships. Toward Zero Names.


The Foundation is the charitable arm of ATSSA.

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